BOFI Racing is every Mazda MX-5 owners dream world. BOFI supply quality performance & tuning parts specifically for Mazda MX-5’s. Oh, and they’re the fastest-growing MX-5 business in Europe.
Marketing Director, Leigh, dabbled in some social advertising to retarget traffic from other marketing sources but had never developed a strategy further than that because of the niche market.
What we did
Using a mixture of first-party website data, and Facebook’s custom audiences, we created acquisition campaigns that went wild.
We locked down the niche through relevant interests and lookalike audiences alongside retention & remarketing campaigns to keep our petrol heads coming back for more.
"Working with cbsocial has transformed the performance of our social ads. We went from simply retargeting our existing customers to targeting a niche I didn't think was possible. cbsocial have helped us push out content at the drop of hat, even sometimes creating excellent on-brand artwork for us to make the most of our ads."
Leigh, Marketing Director at BOFI Racing