BOFI Racing

BOFI Racing


BOFI Racing is every Mazda MX-5 owners dream world. BOFI supply quality performance & tuning parts specifically for Mazda MX-5’s. Oh, and they’re the fastest-growing MX-5 business in Europe.

Marketing Director, Leigh, dabbled in some social advertising to retarget traffic from other marketing sources but had never developed a strategy further than that because of the niche market.



What we did

Using a mixture of first-party website data, and Facebook’s custom audiences, we created acquisition campaigns that went wild.

We locked down the niche through relevant interests and lookalike audiences alongside retention & remarketing campaigns to keep our petrol heads coming back for more.


Purchases +116%
Revenue +143%
ROAS +15%

"Working with cbsocial has transformed the performance of our social ads. We went from simply retargeting our existing customers to targeting a niche I didn't think was possible. cbsocial have helped us push out content at the drop of hat, even sometimes creating excellent on-brand artwork for us to make the most of our ads."

Leigh, Marketing Director at BOFI Racing