MI Supplies

MI Supplies


MI Supplies host more than 100,000 products from Europe’s biggest workwear brands. As the business went from strength to strength each year, they needed to find an agency that could follow suit with their paid social media marketing.

Previously the account was managed externally by another agency and in-house before coming to cbsocial.

What we did

We took the boring stigma away from workwear with creatives that really broke through the busy feed. Alongside fresh, immersive designs we also launched a brand new strategy that focused on the various core ranges at MI Supplies.

The paid strategy generated so much revenue in the UK that it warranted expansion into the EU to reach our wider customers overseas.


Purchases +20%
Revenue +41%
ROAS +31%

"Very proactive and fast with changes. We have been very impressed with the knowledge of social advertising and speed of work. Very proactive and helped us increase our ROI by 100% in 6 months - thoroughly recommend."

Alex Ingham, Managing Director at MI Supplies