PoundToy, founded in 2016, is one of the UK’s fastest growing online toy stores. They’ve had huge coverage online and even appeared on ITV’s This Morning last year.

The internal team handled paid social media marketing to the best of their ability, achieving a positive ROAS.

What we did

Working very closely with their in-house social team, we put together a paid social strategy that not only helped scale performance but also complemented the campaigns already running in the account.

We streamlined existing campaigns to put a stop to wasted ad spend and launched bespoke creatives to help the brand really stand out in the feed.


Purchases +45%
Revenue +92%
ROAS +90%

"Best Paid Social experience I have ever received. Working with Callum has streamlined our Paid Social channel massively. We have seen a nice increase in sales instantly at an increased ROAS. We were struggling to dial up our spend at a good ROI but CBS have smashed it out the park!"

Rob Owlett, Marketing Director at Pound Toy